Leadfeeder – Website Visitor Tracking

Who Are Leadfeeder?

Leadfeeder are a Finnish start-up web analytics tool. Founded in 2012, inspired by bridging the gap between sales and marketing departments in the B2B Industry.

The Leadfeeder product identifies businesses visiting your website using a tracking script. Their software has evolved to offer services from its website visitor tracking solution for lead generation, account based marketing and sales prospecting.

How Does Leadfeeder Work?

The Leadfeeder Tracker has been developed over the last few years and is activated by installing the pixel on your website, into the header. It can then process website visitor hits and use a reverse IP look-up to find businesses and generate leads.

Leadfeeder and Google Analytics

Leadfeeder was built on the simple yet effective foundation of identifying business leads from Google Analytics. Their system operated by automating the process of configuring the dashboard to:

Audience, Technology, Network.

This visualises website visitor sessions by their IP Address.

Leadfeeder’s tool filters out the Internet Service Providers (non-sales-relevant information) and utilises the network registered companies to generate leads for their clients based on behavioural and contextual matches.

However, in February 2020, Google removed ‘service provider’ and ‘network domain’ data from their Analytics platform.

This created a disruption within the industry and consequently, Leadfeeder, were no longer able to Feed Leads via Google Analytics.

Leadfeeder Tracker

Leadfeeder’s enforced transition to becoming a solely tracking code solution was not ideal. The unexpected action from Google meant their business model and complete structure had to be shifted significantly.

Tracking code solutions are capable of producing a higher identification rate than the process of filtering ISP data from Google Analytics. This is because there is greater flexibility in terms of databases and the look-up.

In the long-term, Leadfeeder’s switch to focus on developing their tracking system will be beneficial as they can provide users with a stronger quality of data and company information. Short-term, their identification potential and details sourced may be restricted in certain areas.

Leadfeeder Comparison

Similar Tool, Real-Time Data, Flexible Pricing

Whois Visiting and Leadfeeder are similar tools with a few fundamental differences in terms of product, features, pricing and data.

We recognise that success from website visitor tracking software can be enhanced in four different ways:

• Driving greater quantities of relevant website traffic
• User-friendly dashboard and automation
• Data quality (Identification of businesses)
• Effective follow-up process

We educate our clients to identify more website visitors with effective marketing campaigns by ensuring every dashboard is configured to suit the specific requirements of each business.

We provide on-going support to maximise the potential of the website visitor data in terms of direct selling or integrations. Our aim is to provide a complete data experience. Target, identify, qualify & convert – Join our ambitious Data Vision.

Features Comparison

Data Comparison

Whois Visiting and Leadfeeder’s process of IP Tracking and data collection are extremely advanced and intelligent. Both are similar, using unique tracking codes and sourcing from various databases to identify website visitors as accurately as possible.

Business identification rates will always vary from website-to-website, system-to-system, industry-to-industry. Identification rates can range between 8-20% across all website tracking platforms.

Leadfeeder’s tracking code is less developed due to being a Google Analytics plug-in until last year and using that as their core source of identification.

The surprise element has been the worst part, as there was no time to prepare.

This was their immediate reaction to Google removing ‘service provider’ and ‘network domain’ data from their Analytics platform.

Whois Visiting has always been a tracking code based solution and we have built an extremely strong database in the United kingdom, Europe and United States of America. We provide data in real-time and are continuously working to enhance the number of businesses we can identify and to then enrich the quality of that data.

We encourage you to run both software side-by-side for a two week period to get the clearest indication of results, functionality and experience.

Leadfeeder Pricing

Whois Visiting and Lead Feeder are similar tools which identify businesses visiting your website through installation of a unique tracking code.

Lead Feeder’s Premium subscription pricing starts from €79 / month.

Leadfeeder offer a free Lite package up to 100 Leads a month, retaining 3 days worth of data. This is extremely limited in functionality and access to activity of website visitors.

The Leadfeeder pricing is based on Unique Leads. That takes into account the businesses which have been identified through the software, after ISP’s have been filtered.

Whois Visiting Pricing

We Calculate Your Price Plan Based On The Traffic To Your Website During The Free Trial Period.

There are no hidden costs. Various discounts are available, bringing the overall price down significantly.

You can take advantage in the following ways:

• Early-Bird offering
• Upfront payment
• Long-term commitment discounts